About Us

The Welsh Automotive Forum (WAF) is a company limited by guarantee and is a subsiduary of Industry Wales. It has a Board of Directors and Robert O'Neil is the Chief Executive.

Meet the Team

Team Profile

Robert O'Neil - Chief Executive

Robert has operated within the global automotive sector for more than 20 years at leading multi-national organisations. Encompassing senior positions specialising in plant logistics management, Robert worked for Robert Bosch which included a four-year international assignment in Austria. On repatriation, Robert joined Tenneco Walker based in Merthyr and Tredegar to head up their plant logistics operation. In September 2017, Robert joined the team at the Welsh Automotive Forum providing the ideal opportunity to diversify within the sector and understand the association with extended supply chain, academia and Government. Originally from Port Talbot, Robert graduated to Masters level from the European Business Management School at Swansea University

Team Profile

Dana Williams CEng (IMechE) - Project and Operations Manager

With a 22-year career in the automotive and aerospace industry, Dana started as a graduate at Ford Motor Company (Bridgend), within Manufacturing Engineering, after which she spent 4 years at BAE Systems running the Typhoon Electrical Operations, before joining JLR Engine Manufacturing Centre in Wolverhampton. In 2017 she joined Aston Martin Lagonda as Senior Manufacturing Engineering Manager, launching the new DBX manufacturing facility in St Athan. Dana is passionate about the automotive industry with a keen interest in people development, and has been responsible for Graduate and Apprentice development in both Aerospace and Automotive.

Team Profile

Deborah Stewart - Office Manager

A long standing WAF team member, Deborah works behind the scenes, making sure that the WAF wheels turn smoothly. Deborah is responsible for event management and WAF administration and accounts as well as providing support to WAF Members.