About Us

The Welsh Automotive Forum (WAF) is a company limited by guarantee and is a subsiduary of Industry Wales. It has a Board of Directors and Robert O'Neil is the Chief Executive.


Meet the Team

Team Profile

Robert O'Neil - Chief Executive

Robert has operated within the global automotive sector for more than 20 years at leading multi-national organisations. Encompassing senior positions specialising in plant logistics management, Robert worked for Robert Bosch which included a four-year international assignment in Austria. On repatriation, Robert joined Tenneco Walker based in Merthyr and Tredegar to head up their plant logistics operation. In September 2017, Robert joined the team at the Welsh Automotive Forum providing the ideal opportunity to diversify within the sector and understand the association with extended supply chain, academia and Government. Originally from Port Talbot, Robert graduated to Masters level from the European Business Management School at Swansea University

Team Profile

Richard Leonard - Future Mobility Manager

Richard has worked within the business environment in Wales for over thirty-five years. After graduating in Chemistry from Bristol University in 1985, he joined British Steel as a production management graduate. From there he moved into environmental management, with responsibility for both Port Talbot and Llanwern Works. He finished his career in the steel industry as Technical Manager, Raw Materials. In 2016, he left Tata Steel and joined Cardiff University's School of Engineering as Business Interface Manager. His role there was to establish partnerships between businesses and research groups in order to raise funding for collaborative research. Richard is from Bridgend, and is married with two sons.

Team Profile

Tim Williams - Executive Director

After an engineering career with Williams Holdings Plc, which consisted of foundry and precision engineering companies, Tim was appointed in 1999 as Chief Executive of the Welsh Automotive Forum, which represents the interests of the automotive (manufacturing) sector in Wales which consists of 150 companies, 20,000 people with a combined turnover of £3bn. During this time, Tim attended the MBA programme at Henley Management College, and was also appointed a non executive director of TEC South East Wales, Careers Wales and Business in Focus and was a founder member of the Wales Management Council.

Team Profile

Paul Tedstone - Industry Liaison Manager

Paul has recently joined Welsh Automotive Forum having spent the last 30 years working across Wales holding several senior positions within different manufacturing sectors. Paul started his career as a Mechanical Apprentice with Hawker Siddeley and later progressing as a manufacturing engineering. Having spent 7 years with Hawker Siddeley Paul moved to Linde as an Industrial Engineer working on the heavy diesel engine trucks. In 2004 Paul joined Zodiac Aerospace as the director of Supply Chain, manufacturing First & Business class seating for the Aerospace industry. More recently joining Aston Martin as Director of Procurement where his responsibilities covered the sourcing and supplier management of all Sports and SUV models