Armor All Announces Global Partnership with Red Bull Racing Honda

16 April 2021

News Item

Today Energizer is announcing a global, multiyear partnership between Armor AllĀ® and Red Bull Racing Honda, the four-time Formula One world champion team. As the Auto Cleaning and Care partner of Red Bull Racing Honda, Armor All will expand its international mrketing efforts, grow brand awareness and connect with new consumers.

In Formula One racing, much like on the road, preparation is everything, which is why the partnership reinforces that, no matter their level of expertise, every driver wants the best quality care for their car. Armor All branding will appear on Red Bull Racing cars, in the garage and on the gloves of the team's drivers, Max Verstappen and Sergio Perez.

Building on a legacy of innovation, Armor All will collaborate with Red Bull Racing to explore opportunities surrounding the development of new products. The partnership also will be promoted in stores that sell Armor All products and through consumer promotions that will offer fans opportunities to have a full race experience.

"We're thrilled to join Red Bull Racing Honda as the team's official auto cleaning and care partner, bringing together two iconic brands who value innovation and high-quality performance," said Lori Shambro, Chief Marketing Officer. "This partnership is momentous for Armor All as we look to make our brand accessible to more consumers globally, and connect and engage with people who share a love for their cars and racing."

Christian Horner, Team Principal for Red Bull Racing Honda, commented on the new partnership: "We're excited to welcome Armor All to the team - a brand that very much like ours has a strong focus on innovation, development and producing high performance products for people who care about their cars. We look forward to a strong partnership and to providing the Armor All brand with a global platform to further its expansion in the international marketplace."

This announcement follows last month's reveal of Jensen Button as Armor All's global brand ambassador. These grand prix-related partnerships will support the objectives of Project F1 to build awareness and grow our auto care brands around the globe. Colleagues can watch future newsletters for updates on this partnership, and can sign up for weekly catch up emails to stay up-to-date on Red Bull Racing news.

Energizer Red Bull



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